Privacy policy

This policy explains how we collect, use, and protect your personal data according to data protection laws, including GDPR.

1. What information do we collect?

We collect personal data that you provide to us when using our website, such as when creating an account, placing an order, or subscribing to our newsletter.

In addition, we also gather information automatically, like IP addresses.

This data may include:

• Name, address, email and phone number
• Payment information (we use secure payment services)
• IP address and cookie data
• Product preferences
• Behaviour on our website

2. Purpose of data processing

We process your data for the following purposes:

• To deliver the products and services you have ordered
• To improve our website and user experience
• To send marketing materials, if you have given consent
• For analysis and targeted advertising through third-party services like Google and Facebook
• To provide personalised product recommendations, we create a profile based on your information and behaviour on our website. This profile includes data on your interests, purchase history, and preferences.

3. Legal basis for processing

We only process your data when we have a valid legal basis, including:

• Performance of a contract (e.g. purchase agreement)
• Consent (e.g. for marketing purposes)
• Compliance with legal obligations
• Our legitimate interests (e.g. to improve our services)

4. Cookies and similar technologies

We use cookies to improve your experience on our website. You can adjust your cookie settings or withdraw your consent anytime using our cookie banner. We use both necessary and non-necessary cookies and share cookie data with third parties like Google Analytics, Google Ads, and Facebook Ads to deliver targeted advertising and analysis.

5. Sharing of your information

We only share your information with third parties when it is necessary to fulfil an agreement, to comply with legislation, or if you have given consent. This may include:

• Logistics and shipping companies: To deliver the products you have ordered.
• Payment providers and banks: To process your payments securely.
• Marketing partners: Such as Google and Facebook, if you have consented to marketing cookies. Data transfers to these partners follow standard contractual clauses to ensure GDPR compliance.
• Companies that help us to provide customer service, personalise your experience or analyse data.

6. Data transfer to third countries

Your personal data might be transferred to countries outside the EU/EEA, especially when using services from companies such as Google and Facebook. These transfers are conducted based on standard contractual clauses, which have been approved by the European Commission, ensuring that your data is protected in accordance with EU regulations.

7. Data retention and deletion

We retain your data as long as necessary for the purposes for which it was collected or as required by law. Specific retention periods include:

• Usage data from your interaction with our website: Deleted after 1 year if you have not been active on the site.
• Information related to your newsletter subscription, reviews, and purchase experiences: Deleted when you withdraw your consent.
• Purchase-related information: Retained for 5 years to support customer service and provide advice on spare parts related to the products you have purchased. Accounting records are kept for 5 years in compliance with bookkeeping regulations.
• Other information: May be retained longer if necessary to handle legal claims or fulfil other legal obligations.

8. Your rights

You have the right to:

• Request access to the data we hold about you
• Have incorrect information corrected
• Request deletion of your data
• Restrict or object to the processing of your data
• Receive a copy of your data in a structured format (data portability)
• Withdraw your consent at any time (without affecting the lawfulness of processing based on consent before its withdrawal)

9. Security measures

We have implemented appropriate technical and organizational measures to protect your data against unauthorized access, alteration, and deletion. We continuously evaluate our security measures to ensure that they are in accordance with the latest standards.

10. Right to complain

If you believe that we have processed your personal data in violation of the law, you have the right to lodge a complaint with: Datatilsynet, Borgergade 28, 5, DK-1300 Copenhagen K, dt@datatilsynet.dk, +45 33193200.

11. Changes to this policy

We may update this privacy policy from time to time to reflect changes in legislation or our practises. In case of significant changes, we will inform you either by email or by a prominent notice on our website.

The current version is from October 2024.

12. Contact us

SkatePro is the data controller for personal data collected through the website. If you have any questions about this privacy policy or how we handle your data, you can contact: SkatePro, email@skatepro.net, +44 330 027 0202