Black Label Skateboards

Founded in 1988, Black Label Skateboards specialises in producing skateboard decks, wheels, and accessories. Despite their existence for over 25 years, the company remains committed to its core philosophy that skateboarding should be enjoyable. For John Lucero and Black Label Skateboards, the focus is firmly on the sport and its community – rather than pursuing success or fleeting trends.

John Lucero established Black Label Skateboards in California, USA. Initially, it was known as Lucero Ltd. As a professional skateboarder and artist, John Lucero has continued to own Black Label Skateboards for more than 25 years.